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How To Start & Manage Footwear Business in India

Starting and managing a footwear business in India can be an exciting and rewarding venture, given the country's growing consumer base and demand for quality footwear. With a mix of traditional craftsmanship and modern trends, the footwear industry offers immense potential for entrepreneurs. Whether you aim to start a small-scale retail shop, manufacture shoes, or create a unique footwear brand, understanding the key steps and strategies is crucial for success.


From market research and legal compliance to sourcing materials and effective marketing, every aspect plays a vital role in shaping your business. India's diverse market, ranging from affordable daily wear to high-end luxury brands, provides numerous opportunities to cater to different consumer needs. This guide will walk you through the essential steps and insights to help you start and manage a footwear business in India, ensuring long-term growth and profitability.

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Start & Manage your Footwear Business like a Breeze with Team Taxaj.

Created by potrace 1.15, written by Peter Selinger 2001-2017

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  1. Name, Contact Number and Email Id of Stakeholder.

  2. Self Attested PAN, Aadhar & Passport size photo of Stakeholder.

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  4. Latest Electricity Bill/Landline Bill of Registered Office.

  5. NOC from owner of registered office. (If Owned)

  6. Rent Agreement from Landlord. (If Rented/Leased)

  7. Brief description of main business activities of the proposed Company.

  8. Cancelled Cheque in business name (After GST Approval)

Types of Footwear Businesses in India

India's footwear industry is diverse, offering several business models and opportunities for entrepreneurs. Depending on your resources, expertise, and market goals, you can choose from the following types of footwear businesses:

  1. Footwear Manufacturing Business

    • Involves designing, producing, and selling footwear.
    • Can focus on mass production, luxury items, or niche markets like eco-friendly or handmade footwear.

  2. Footwear Retail Business

    • Operating physical stores to sell footwear directly to consumers.
    • Can range from small shops to large chain outlets or franchise stores.

  3. Online Footwear Business

    • Selling footwear through e-commerce platforms or your own website.
    • Offers flexibility to reach a wider audience with minimal infrastructure.

  4. Footwear Export Business

    • Manufacturing or sourcing footwear for international markets.
    • Requires adherence to global quality standards and regulations.

  5. Wholesale Footwear Business

    • Acting as a middleman between manufacturers and retailers.
    • Involves buying in bulk and supplying to retail businesses.

  6. Specialty Footwear Business

    • Catering to specific niches such as sportswear, orthopedic shoes, or children's footwear.
    • Focused on specialized design, functionality, and quality.

  7. Custom Footwear Business

    • Creating bespoke footwear tailored to individual customer requirements.
    • Often targeted at high-end or luxury segments.

  8. Eco-Friendly Footwear Business

    • Producing sustainable and environmentally friendly footwear.
    • Uses materials like recycled rubber, organic cotton, or vegan leather.

  9. Footwear Repair and Maintenance Business

    • Providing services like shoe repair, cleaning, and polishing.
    • Often caters to both individuals and businesses.

  10. Franchise Footwear Business

    • Partnering with established brands to operate their outlets.
    • Benefits from brand recognition, marketing support, and a proven business model.


Each type of footwear business in India has unique opportunities and challenges. Selecting the right model depends on your skills, investment capacity, and market understanding.

Key Features of Footwear Business

The footwear business is a dynamic and multifaceted industry with unique characteristics that shape its operations and growth. Below are the key features of the footwear business:

  1. Diverse Product Range

    • Includes various categories like casual shoes, formal shoes, sportswear, sandals, and slippers.
    • Offers opportunities to target different customer segments, such as men, women, and children.

  2. Seasonal Demand

    • Sales often peak during festive seasons, weddings, or back-to-school periods.
    • Seasonal variations like monsoon or winter also influence product preferences.

  3. Market Segmentation

    • Comprises multiple segments, including luxury, mid-range, and budget-friendly categories.
    • Specialized segments like sportswear or orthopedic shoes cater to specific needs.

  4. Highly Competitive Industry

    • Faces competition from local players, international brands, and online retailers.
    • Continuous innovation and marketing strategies are essential to stay relevant.

  5. Dependence on Fashion Trends

    • Consumer preferences are often influenced by global and local fashion trends.
    • Requires businesses to adapt quickly to changing styles and designs.

  6. Customization Opportunities

    • Growing demand for personalized footwear, especially in luxury and niche markets.
    • Customization can include size, design, materials, or branding.

  7. Global Supply Chain

    • Raw materials and components like leather, fabric, and rubber are often sourced globally.
    • Efficient supply chain management is crucial for timely production and delivery.

  8. Wide Distribution Channels

    • Sold through retail stores, e-commerce platforms, wholesale distributors, and direct-to-consumer models.
    • Expanding online sales channels have become critical in recent years.

  9. Labor-Intensive Production

    • Particularly in countries like India, where handmade and artisan footwear is popular.
    • Relies on skilled labor for crafting high-quality products.

  10. Focus on Quality and Comfort

    • Customers value durability, comfort, and style in footwear products.
    • Maintaining consistent quality is vital for building brand reputation and loyalty.

  11. Regulatory Compliance

    • Adherence to health, safety, and environmental standards is mandatory.
    • Export businesses need to meet additional international compliance norms.

  12. Branding and Marketing

    • Strong branding and promotional activities are essential to differentiate products in a crowded market.
    • Influencer marketing and social media campaigns have become effective tools.

  13. Technological Integration

    • Use of advanced manufacturing technologies like 3D printing and automation.
    • Online tools for virtual fitting and augmented reality are gaining popularity.

  14. Eco-Friendly Initiatives

    • Increasing focus on sustainable practices and materials, such as vegan leather and recycled products.
    • Environmental consciousness is influencing consumer choices.

  15. Profit Margins and Scalability

    • Profit margins vary based on the business model, product range, and target audience.
    • Offers scalability through retail expansion, franchise models, or entering new markets.

Understanding these features helps entrepreneurs effectively plan and manage their footwear business, ensuring long-term success in a competitive market.

How to Start Footwear Business in India

Starting a footwear business in India requires careful planning, market research, and execution. Here is a step-by-step guide to help you set up and manage a successful footwear business:

1. Conduct Market Research

  • Identify your target audience (e.g., men, women, children, sports, or luxury).
  • Analyze current market trends, customer preferences, and competitors.
  • Determine the demand for specific types of footwear in your chosen market.

2. Choose a Niche

  • Decide on the type of footwear business: manufacturing, retail, wholesale, or e-commerce.
  • Select a product category such as casual, formal, sports, handmade, or eco-friendly footwear.

3. Create a Business Plan

  • Outline your business objectives, target market, product offerings, and pricing strategy.
  • Include details on marketing, sales channels, and financial projections.
  • Plan your initial investment and funding requirements.

4. Legal Requirements and Registration

  • Register your business as a sole proprietorship, partnership, LLP, or private limited company.
  • Obtain necessary licenses, such as GST registration and trade licenses.
  • Ensure compliance with industry regulations and labor laws.

5. Set Up Manufacturing or Sourcing

  • If manufacturing, procure equipment, materials, and hire skilled labor.
  • Choose raw materials like leather, fabric, or synthetic materials based on your product type.
  • Alternatively, source products from reliable suppliers or manufacturers.

6. Find a Suitable Location

  • For retail stores, choose a high-traffic location to attract customers.
  • For manufacturing, ensure the facility has ample space for production and storage.
  • If operating online, focus on warehousing and logistics.

7. Develop Your Brand

  • Create a memorable brand name, logo, and tagline.
  • Develop a unique value proposition to differentiate your products.
  • Ensure consistent branding across all channels, including packaging and marketing materials.

8. Set Up Distribution Channels

  • Establish retail stores, partner with wholesalers, or create an online store.
  • Collaborate with e-commerce platforms like Amazon, Flipkart, or Myntra to expand reach.
  • Plan logistics for timely delivery and returns.

9. Focus on Marketing and Promotion

  • Use social media platforms to showcase your products and engage with customers.
  • Run targeted advertising campaigns, both online and offline.
  • Offer discounts, launch promotions, and leverage influencer marketing to boost visibility.

10. Ensure Quality and Innovation

  • Maintain high-quality standards in design, comfort, and durability.
  • Innovate by incorporating new designs, sustainable materials, or advanced technologies.
  • Collect customer feedback to improve products continuously.

11. Manage Finances Effectively

  • Track expenses, revenue, and profits with efficient accounting systems.
  • Monitor cash flow to ensure smooth operations.
  • Reinvest profits into scaling your business or exploring new markets.

12. Stay Updated with Trends

  • Keep an eye on global and local footwear trends to adapt your offerings.
  • Attend trade fairs and exhibitions to network and gather insights.

13. Expand Your Business

  • Explore franchising, opening additional stores, or diversifying your product line.
  • Consider exporting your products to international markets.
  • Invest in advanced tools and technologies to enhance productivity.


By following these steps and staying committed to quality and customer satisfaction, you can build a successful footwear business in India and create a lasting brand in the competitive market.

Compliances for Footwear Business in India

Starting and managing a footwear business in India requires adherence to several legal, financial, and operational regulations. Compliance ensures that your business operates smoothly, avoids penalties, and builds trust with customers and stakeholders. Below are the key compliances for a footwear business in India:

1. Business Registration

  • Sole Proprietorship: Ideal for small businesses; requires basic registration under local laws.
  • Partnership/LLP: Requires partnership deed registration under the Indian Partnership Act or LLP Act.
  • Private Limited Company: Must register with the Ministry of Corporate Affairs (MCA) under the Companies Act, 2013.

2. GST Registration

  • Obtain Goods and Services Tax (GST) registration if your annual turnover exceeds ₹20 lakh (₹10 lakh for specific states).
  • File regular GST returns as per the prescribed schedule.

3. Trade License

  • Obtain a trade license from the local municipal authority to operate a business legally.

4. Factories Act Compliance

  • Applicable if you are involved in footwear manufacturing.
  • Register under the Factories Act, 1948, and ensure compliance with safety, health, and welfare measures for workers.

5. Shops and Establishments Act

  • Retail stores must register under the Shops and Establishments Act of the respective state.
  • Comply with regulations regarding working hours, wages, holidays, and employee welfare.

6. Import-Export Code (IEC)

  • If you plan to export footwear, obtain an IEC from the Directorate General of Foreign Trade (DGFT).
  • Comply with export-import regulations, including customs duties and documentation.

7. ESI and EPF Registration

  • Register with the Employees’ State Insurance (ESI) and Employees’ Provident Fund (EPF) authorities if you employ more than 10 workers.
  • Ensure timely contributions to employee benefits.

8. Tax Compliance

  • File Income Tax Returns (ITR) annually for your business.
  • Maintain accurate records of income, expenses, and taxes paid.

9. Bureau of Indian Standards (BIS) Certification

  • Obtain BIS certification if applicable, especially for quality control in manufacturing.
  • BIS standards ensure compliance with safety and quality norms for consumer products.

10. Environment Compliance

  • If your business involves manufacturing, ensure compliance with environmental regulations regarding waste disposal and pollution control.
  • Obtain necessary clearances from the Pollution Control Board.

11. Intellectual Property Rights (IPR)

  • Protect your brand and designs by registering trademarks, copyrights, or patents as needed.
  • Safeguard your intellectual property to avoid duplication and unauthorized use.

12. Labeling and Packaging Compliance

  • Adhere to labeling rules as prescribed by the Legal Metrology Act, 2009.
  • Include details like MRP, manufacturer details, and size specifications on product packaging.

13. Labor Laws Compliance

  • Abide by labor laws related to minimum wages, working conditions, and employee benefits.
  • Maintain compliance with the Payment of Wages Act, Minimum Wages Act, and Industrial Disputes Act.

14. Fire and Safety Compliance

  • Obtain a fire safety certificate from the local fire department for manufacturing or retail premises.
  • Ensure the installation of necessary fire safety equipment.

15. Annual Filings and Audits

  • File annual returns and financial statements with the MCA (for LLPs and private limited companies).
  • Conduct regular audits to ensure financial transparency and accuracy.

16. Consumer Protection Act Compliance

  • Ensure fair trade practices and transparency in pricing, refunds, and exchanges.
  • Handle customer grievances promptly to comply with the Consumer Protection Act, 2019.


Staying updated with these compliance requirements and ensuring timely adherence will help you establish a legally compliant and sustainable footwear business in India.

Taxation of Footwear Business in India

Taxation for the footwear business in India is governed by various indirect and direct tax laws, primarily focusing on GST, income tax, and other applicable levies. Understanding these taxes is crucial for compliance and efficient financial management.

1. Goods and Services Tax (GST)

GST is the primary indirect tax applicable to the footwear business in India, covering manufacturing, wholesale, retail, and online sales.

GST Rates for Footwear

  • Footwear priced below ₹1,000 per pair: GST rate is 12%.
  • Footwear priced above ₹1,000 per pair: GST rate is 18%.

GST Compliance Requirements

  • GST Registration:
    • Mandatory if annual turnover exceeds ₹20 lakh (₹10 lakh for special category states).
    • Required for inter-state sales or selling through e-commerce platforms.
  • GST Returns:
    • Monthly, quarterly, or annual returns must be filed, such as GSTR-1, GSTR-3B, and GSTR-9.
  • Input Tax Credit (ITC):
    • Businesses can claim ITC for GST paid on raw materials, machinery, and services used for business operations.
  • Reverse Charge Mechanism (RCM):
    • Applicable for certain services where the business is liable to pay GST instead of the supplier.

2. Income Tax

Income tax applies to the profits earned by the footwear business. Tax rates and compliance vary depending on the business structure.

Tax Rates Based on Entity Type

  • Proprietorship/Partnership:
    • Income is taxed as per individual slab rates.
  • LLP:
    • Taxed at a flat rate of 30% on net profits, plus surcharge and cess if applicable.
  • Private Limited Company:
    • Taxed at 25% or 30%, depending on turnover, plus surcharge and cess.

Presumptive Taxation (Section 44AD)

  • Small businesses with turnover up to ₹2 crore can opt for presumptive taxation.
  • Tax is calculated at 6% of digital transactions or 8% of total turnover for cash transactions.

Deductions and Allowances

  • Expenses like rent, salaries, raw materials, and utilities can be deducted to calculate taxable income.

3. Customs Duty (For Imports and Exports)

  • Imports:
    • Customs duty varies depending on the type of footwear or raw material imported.
    • GST is also applicable on the import value.
  • Exports:
    • Export of footwear is zero-rated under GST.
    • Exporters can claim a refund on GST paid for inputs or opt for duty drawback schemes.

4. Professional Tax

  • Applicable in states where professional tax is levied.
  • Paid annually or semi-annually, based on the number of employees and the business's location.

5. TDS (Tax Deducted at Source)

  • Applicable Payments:
    • Rent, contractor payments, professional services, or interest payments.
  • Rates:
    • Example: TDS on rent is 10%; on contractor payments, it is 1% or 2%, depending on the type.

6. MSME Tax Benefits

  • If registered under the MSME Act, the footwear business can benefit from subsidies, lower interest rates, and tax exemptions in certain states.

7. Export Incentives for Footwear

  • Export Schemes:
    • Eligible for duty drawback and refund under GST.
    • Can avail of incentives under schemes like Remission of Duties and Taxes on Export Products (RoDTEP).

8. Environmental Taxes

  • If using materials or processes impacting the environment, businesses may need to comply with additional levies or environmental clearances.

Key Tax Compliance Steps

  1. Maintain Accurate Records:
    • Keep detailed records of sales, purchases, expenses, and inventory.
  2. File Returns on Time:
    • Regularly file GST, income tax, and other applicable returns.
  3. Use Accounting Software:
    • Simplify tax calculations and ensure accuracy in filings.
  4. Consult Professionals:
    • Work with tax advisors to stay updated on the latest regulations and optimize tax planning.

Efficient tax compliance and planning will help your footwear business avoid penalties, reduce costs, and improve profitability in India.

Challenges Faced By Footwear Business

The footwear industry, while offering significant growth potential, also encounters several challenges that impact operations, profitability, and sustainability. Below are the key challenges faced by the footwear business:

1. Intense Market Competition

  • Issue: A highly competitive market with domestic players, international brands, and unorganized sectors.
  • Impact: Price wars, reduced profit margins, and difficulty in establishing a unique market position.

2. Fluctuating Raw Material Costs

  • Issue: Prices of raw materials like leather, rubber, and synthetic components are subject to market volatility.
  • Impact: Increased production costs and reduced profitability.

3. Seasonal Demand Variations

  • Issue: Footwear sales are often influenced by festivals, weddings, and back-to-school seasons.
  • Impact: Uneven cash flow and inventory management issues during off-peak seasons.

4. Changing Consumer Preferences

  • Issue: Rapid shifts in fashion trends and customer expectations for comfort, sustainability, and style.
  • Impact: Businesses struggle to keep up with trends, leading to unsold inventory and lost opportunities.

5. Compliance and Regulatory Challenges

  • Issue: Adhering to various tax laws, labor laws, and environmental regulations.
  • Impact: Increased administrative burden and potential penalties for non-compliance.

6. Unorganized Sector Dominance

  • Issue: A significant portion of the market is dominated by small-scale and unorganized players.
  • Impact: Difficulty in competing on price and reaching customers in rural or semi-urban areas.

7. Supply Chain Disruptions

  • Issue: Dependency on global suppliers for raw materials or components.
  • Impact: Delays, increased costs, and production bottlenecks during disruptions.

8. High Initial Investment

  • Issue: Setting up manufacturing units or retail outlets requires substantial investment in machinery, inventory, and branding.
  • Impact: Entry barriers for small businesses and financial strain for new entrepreneurs.

9. Counterfeit Products

  • Issue: Proliferation of fake footwear products in the market.
  • Impact: Loss of brand reputation and revenue.

10. Digital Transformation and E-commerce

  • Issue: Transitioning to digital platforms and competing with established online marketplaces.
  • Impact: Increased marketing and technology costs for small businesses.

11. Workforce Challenges

  • Issue: Dependence on skilled labor for manufacturing, designing, and quality control.
  • Impact: High labor turnover and difficulty in maintaining product consistency.

12. Environmental Concerns

  • Issue: Pressure to adopt eco-friendly practices and materials due to increasing environmental awareness.
  • Impact: Higher production costs for sustainable footwear.

13. Logistics and Distribution Issues

  • Issue: Inefficient logistics systems and lack of infrastructure in rural areas.
  • Impact: Delayed deliveries and increased operational costs.

14. Limited Access to Finance

  • Issue: Difficulty in obtaining loans or investments, especially for small businesses.
  • Impact: Stunted growth and limited ability to scale operations.

15. Brand Building and Customer Loyalty

  • Issue: Establishing a unique identity and retaining customers in a market flooded with options.
  • Impact: High marketing expenses and slow customer acquisition.

Strategies to Overcome Challenges

  1. Adopt Efficient Supply Chain Practices: Streamline procurement and production to manage costs.
  2. Focus on Innovation: Invest in research and development to stay ahead of trends.
  3. Leverage Technology: Use e-commerce platforms and digital marketing to reach a wider audience.
  4. Promote Sustainability: Incorporate eco-friendly materials to appeal to environmentally conscious consumers.
  5. Enhance Customer Experience: Build loyalty through personalized services, quality products, and competitive pricing.

Addressing these challenges with strategic planning and adaptability can help footwear businesses thrive in a competitive environment.

Emerging Trends in Footwear Business

The footwear industry is constantly evolving, influenced by technological advancements, changing consumer preferences, and market dynamics. Staying ahead of these trends is crucial for businesses to thrive in a competitive market. Here are the key emerging trends in the footwear business:

1. Sustainability and Eco-Friendly Footwear

  • Trend: Growing demand for environmentally friendly products made from sustainable materials like recycled rubber, vegan leather, and organic fabrics.
  • Impact: Businesses are adopting green practices and showcasing sustainability certifications to attract eco-conscious customers.

2. Smart and Tech-Integrated Footwear

  • Trend: Introduction of smart shoes with features like fitness tracking, GPS, and temperature regulation.
  • Impact: Combines fashion and functionality, appealing to tech-savvy consumers and fitness enthusiasts.

3. Customization and Personalization

  • Trend: Increased interest in custom-designed footwear tailored to individual tastes, including personalized prints, colors, and sizes.
  • Impact: Enhances customer experience and fosters brand loyalty through unique, made-to-order products.

4. Rise of Athleisure Footwear

  • Trend: Blurring lines between sports and casual footwear, with stylish yet comfortable designs gaining popularity.
  • Impact: Attracts a broader audience, including non-athletes seeking versatile, everyday footwear.

5. Digital Transformation and E-Commerce Growth

  • Trend: Surge in online footwear shopping driven by convenience, variety, and competitive pricing.
  • Impact: Businesses are investing in e-commerce platforms, virtual try-ons, and augmented reality for better customer engagement.

6. Focus on Comfort and Health-Oriented Footwear

  • Trend: Increasing demand for orthopedic, ergonomic, and arch-supportive footwear.
  • Impact: Brands are designing shoes that prioritize foot health while maintaining style.

7. Influencer Marketing and Social Media Trends

  • Trend: Collaboration with influencers and leveraging social media platforms to showcase products.
  • Impact: Increases brand visibility and drives online sales through targeted campaigns.

8. Gender-Neutral and Inclusive Footwear

  • Trend: Launch of unisex footwear lines and inclusive sizing to cater to diverse audiences.
  • Impact: Breaks traditional boundaries, appealing to younger, more progressive consumers.

9. Minimalist and Lightweight Designs

  • Trend: Rising preference for simple, lightweight, and functional footwear designs.
  • Impact: Encourages innovation in material usage and production techniques.

10. Demand for Luxury and Premium Footwear

  • Trend: Increased appetite for high-end, designer footwear among affluent consumers.
  • Impact: Luxury brands are expanding their presence in emerging markets, including India.

11. Digital Payments and BNPL Options

  • Trend: Adoption of Buy Now Pay Later (BNPL) options and digital payment systems in online and offline stores.
  • Impact: Enhances customer affordability and purchasing power, boosting sales.

12. Omni-Channel Retail Strategies

  • Trend: Seamless integration of offline and online shopping experiences.
  • Impact: Improves customer convenience and allows businesses to capture a wider market.

13. Growth of Vegan Footwear

  • Trend: Expanding market for cruelty-free footwear made without animal-derived materials.
  • Impact: Attracts ethical and conscious consumers while reducing environmental impact.

14. Regional and Local Artisanship

  • Trend: Renewed interest in handcrafted and regionally inspired footwear.
  • Impact: Supports local artisans and provides unique, culturally rich products to customers.

15. Investment in Advanced Manufacturing Technologies

  • Trend: Use of 3D printing, robotics, and automation in footwear production.
  • Impact: Reduces production costs, speeds up delivery, and enables innovative designs.

16. Focus on Durability and Multi-Use Shoes

  • Trend: Demand for durable footwear suitable for multiple activities, from work to leisure.
  • Impact: Encourages innovation in material selection and construction techniques.

17. Rising Popularity of Subscription Models

  • Trend: Footwear subscription services offering regular delivery of shoes or repairs.
  • Impact: Builds recurring revenue streams and strengthens customer relationships.

18. Globalization of Indian Footwear Brands

  • Trend: Indian footwear brands are expanding globally, leveraging traditional craftsmanship and competitive pricing.
  • Impact: Boosts India’s footprint in the global footwear market.

19. Second-Hand and Rental Footwear Markets

  • Trend: Growing interest in pre-owned and rental footwear as part of the circular economy.
  • Impact: Encourages reuse, reduces waste, and appeals to cost-conscious customers.

20. Data-Driven Decision Making

  • Trend: Use of analytics and AI to track consumer behavior and preferences.
  • Impact: Helps businesses optimize inventory, improve marketing strategies, and enhance customer satisfaction.


By embracing these emerging trends, footwear businesses can stay competitive, meet evolving customer expectations, and achieve long-term success.

Summary

The footwear industry in India is evolving rapidly, presenting immense opportunities for businesses to grow and innovate. From embracing sustainability and digital transformation to catering to changing consumer preferences with personalized and health-oriented designs, the industry offers a diverse landscape for entrepreneurs and established players alike.


However, success in this competitive market requires staying ahead of emerging trends, overcoming challenges like fluctuating raw material costs and regulatory compliance, and leveraging advanced technologies. By focusing on quality, adaptability, and customer satisfaction, businesses can create a strong market presence and ensure long-term profitability in the dynamic footwear sector.


If you need professional guidance for setting up, managing, or ensuring compliance for your organisation, reach out to Team TAXAJ. Contact us at +91 8802912345 via WhatsApp or Call, or email us at . Our experts are here to assist you every step of the way.

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