TAXAJ - TAXAJ Knowledge Base #Digital Marketing

How to Crack Digital Marketing Interview?

Tue, 15 Jun 2021 12:19:07 +0530

How to Land yourself in a Perfect Digital Marketing Job?

Now, when you are planning to join the ITES industry, let us know what all things you will be dealing with: Here are the main tasks that an intern in digital marketing can undertake: Community management: designing social media campaign, creating social media contents, answering to customer's comments or questions (Facebook, Twitter, LinkedIn, Instagram, TikTok…). Managing the company's official website.

So, in order to get the dream job the first hurdle is to crack the not so formal interview. And for that here are 10 tips that will be very helpful to you.

Showcase your skills in the first materials that they see.

If you’re going to list a skill on your resume, prove it right off the bat. If writing is your strong suit, write a killer cover letter. If graphic design is your thing, create a resume that shows it. It doesn’t have to be over the top with creativity, since it still needs to be professional and pass the 30-second scan test. But don’t be afraid to utilize those InDesign skills to create something visually appealing that also demonstrates you can balance design and content. Whatever your strength, give them an immediate taste of what you can do.

Use your cover letter to tell a story.

Think back to elementary and middle school when you were taught the five paragraph essay format. In high school and college, you had to break from that format to write a better essay, but you could only do that because you had mastered the basics. Apply that same idea to everything you learned about writing a cover letter. Use the right format, and understand the purpose of the “rules,” then break them to write a better letter. You don’t need to start with “hello my name is X and my major is Y.” Tell a story: why you and they are a perfect match, how your contribution will make them better, and what you bring to the table.

Visit the website; do your research.

In a world where you may be sending out dozens of resumes and cover letters in hopes of nailing down an internship, it’s easy for all the agencies to blend together. Show each one that you want them, not just anyone who will have you. Study their website, figure out what their values are or where their sweet spot is, and reflect those priorities when writing your cover letter or in your interview. Articulate how your values and how your strengths match theirs.

Go beyond your classwork.

Not every college program will teach you every skill you’ll need in an internship or that could make you more employable. If you’re interested in something or hear a skill being tossed around a lot in class conversation or internship descriptions, take the initiative and get a head-start on learning it. There are online tutorials for everything; use them. Familiarize yourself with WordPress, practice building a website, give blog writing a shot, hone in on your social media skills. Every new experience could set you apart from the crowd, and if you teach yourself, it shows forethought and initiative.

Start building a portfolio.

6. Chances are, when you’re stepping into an ad agency internship, there will be creative work involved. Have examples ready. Even if it’s just a collection of class assignments, work on getting them all together in one place so when you’re asked for work samples, you don’t have to scramble to produce something. If you don’t have anything already, make some. If you have a specialty, tailor your portfolio to that area (i.e., press releases for PR, copy examples for copywriters, spec design work for ad creative, etc.).

Work your connections.

It may feel like everyone knows someone except for you, but chances are, you have a connection to an agency somewhere. Maybe your mom’s college roommate knows someone who works at a cool start up. Most colleges and universities have a whole network of connections and alumni just waiting to be utilized. Your LinkedIn contacts can be a goldmine for finding common connections. Ask for an informal meeting, a phone call, or even coffee so you can get a better sense of the agency, and so they can get to know you a little better. Don’t expect those connections to do all the work for you, though. They may open the door, but they won’t get the internship for you. Once you make the connection, make your contact glad they responded.

Reach out.

Not every internship is going to be listed on internships.com or indeed.com, and chances are, you’ll have to sort through a lot of fake-outs to get to the good ones. Look at the areas in which you want to work and search for ad agencies in that area. Look at their websites, see where you might be a good fit, and contact them to find out if they offer internships. Some agencies don’t advertise internships as a way of weeding out candidates who are simply applying to the masses. Worse case scenario they say no; best case scenario, you’ve already shown them that you can take initiative and want to work for them specifically.

Prepare for your interview and be self-aware when doing so.

While you don’t want to sound too robotic or contrived with interview answers, it’s equally as awkward to draw a blank when being asked basic interview questions. It only gets harder to come up with answers on the spot when your potential employer is sitting across from you waiting, so thinking ahead to interview questions shows a self-awareness and preparedness that are often valued by employers. Thinking ahead gives you the opportunity to be more thoughtful with answers, and can help you to avoid clichés. Be honest with yourself. If you’re shy and feel that your shyness has hindered experiences in the past, think about how this has affected your work and how you’re working to overcome those challenges. If you can dig a little deeper with answers to basic interview questions, do so.

Follow the basics.

Proof read. Ask questions. Be honest on your resume. Follow up interviews with personal thank you notes. These can feel like common sense, but they really do make a difference. They may seem little, but it is often the little things that weed out applicants. Be sure that you make that cut.

Be able to answer the key questions: Why us? Why you?

Often people have the answers to questions like “what are your strengths and weaknesses?” and “tell me about your extracurricular activities” down to a science, but when asked to answer “why do you want to work for us?” they find themselves stumped. The answers to these questions can be hard to articulate and can easily sound generic, but they are crucial questions. Know why you’re passionate about that particular agency. Maybe it’s a campaign they did that you’re especially excited about, or maybe their mission statement really resonates with you. Whatever it is, be ready to show them that they’re unique to you. “Why you?” can also be especially difficult to answer, particularly for people with low confidence. Always remember, you are unique. Whether it’s a unique voice or perspective, a certain skill set, or a particular passion, make sure you know what you bring to the table.

In the end, skills matter, but you’re getting hired based on who you are. Don’t be afraid to show some personality. Everything you bring to an application–your cover letter, your resume, your portfolio, your interview–should be building an authentic picture of who you are as a potential employee. Keep it professional, keep it honest, and keep it real.

Prospect of Digital Marketing in India

Wed, 08 Apr 2020 19:52:02 +0530

10 Reasons Why Future of Digital Marketing in India is Very Bright

India, a densely populated country with a population of 1,339,180,127 (as of July 2017) ranks second in the world.There are ample opportunities that are created every minute for the people. And when we say digital marketing, then note that the future of digital marketing in India and the scope of digital marketing in future is going to get brighter in the coming years. A mobile phone has become the basic need for everyone.

Even if your mother wants to try out a new recipe, she definitely uses YouTube to take the jot down what is needed and how it is to be done. And when it comes down to the business, no doubt the trend of digital marketing is on the boom.

Everyone wants to market their products and services through the internet to increase the reach. Compared to traditional marketing these are some key benefits which make this marketing strategy more effective and affordable.

According to a survey (by Internet and Mobile Association of India (IAMAI)), India will have around 500 million internet users by June 2018. This will create a fascinating business opportunity to sell services and products to a growing population of tech-savvy internet users.

Let’s list down the top 10 reasons as to why the future of digital marketing is going to be bright in India.

1. Drastic changes in traditional marketing

The previous traditional set of marketing was limited to door to door and mouth publicity. Previously the marketers were using physical manpower to promote their products. But now with the changing times, people want everything at their fingertips.

And fulfilling the needs of the customers is the highest priority of every business. So the trend of digital marketing took off a few years back. Now that even the smallest thing can be found on the internet. People and the marketers are really going gaga over this digital marketing trend.

How was the marketing for real estate earlier? It was mostly through print media or banners. But now, all the real estate giants are preferring the digital platform to market their blissful homes to their customers. Making the content engaging is now their mantra to succeed.

If we look at the above screenshot of Hiranandani’s Facebook page then it is clearly visible that the real estate giant is targeting people with real-time pictures. If people are able to see the exact pictures of the product, they would intend to buy it.

In this way, we all can clearly see the difference of how the traditional marketing has seen a drastic change. And it has been taken over completely by digital marketing.

2. Digital is the new name

Everyone in the country is preferring digital marketing over everything else. Even the startups are launching their business via digital marketing. This platform eases the process of every business. The company doesn’t have to deploy the manpower to go physically into the market and promote the product.

It offers a wide range of economical, powerful and contemporary mechanisms and mediums of marketing. Every type of product and service is now opting for the option of digital marketing.Because they know that this is the proven platform. Right from tech giants to hoteliers are on the digital platform.

It is not that the business owners are promoting their product always. They try to engage with their audience through various facts. Above is the screenshot of a famous Pav Bhaji joint in Nashik, Maharashtra. Being a small scale hotelier, they are choosing the digital marketing option to reach out to a larger bunch of people. This is not by informing the audience about their product. But instead, they have posted some engaging content that would interest the viewers. Thus, such kind of tricks is working a lot for the marketers these days.

3. Government’s “Digital India” initiative backs up

In order to transform the entire ecosystem of public services through the use of information technology, the Government of India has launched the Digital India programme with the vision to transform India into a digitally empowered society and knowledge economy.

Now, the opportunities are not only available in metro cities but also in small towns. The government has also come up with the application for Employment programs. Everything is going digital these days. Thus, if we talk about, digital marketing career in India, then you are at the right place. Stop debating over the choices and get to know what benefits it holds.

The government’s e-marketplace is also seeing a considerable rise in its e-marketplace analytical graphs. All the registrations have gone up with minor fluctuations. The fluctuations happen at every place. People in India are getting to the technology slowly and it is going to take some time to get acquainted with it.

All of this means that if the government is also giving a helping hand, then why to avoid it! Government is coming up with many projects under digital India initiative for the youths of the country.

Indian Prime Minister announced that by 2020 on the digital space there would be more than 20 Lakhs available to students. Moreover, during the launch of Digital India week many industries joined hands with the government to make e-India a reality.

4. Reaching global markets

Today, it is said that “Being Digital is Being Global”. And this is the reality. Through digital platforms like Facebook, Twitter, Instagram, LinkedIn, one can reach to the audience of any corner of the world. The reach of these social media platforms is so huge that you can connect with almost everyone now.

In India, many people are doing business whose target audience is the USA only. So anything is possible with social media. many companies from the USA also prefer Indian Digital Marketing Agencies to plan out their social media campaigns.

In other words, there’s a lot happening in India’s digital marketing space. Many people are talking about it and searching for it as well.

5. Institutions coming up with Digital Marketing courses

Many institutions are nowadays introducing degree courses in digital marketing that has a practical approach. The academic courses are residential and online both.

Mudra Institute of Communication is India’s topmost college to learn communication. The college is offering a certification program in digital marketing. Also, it offers courses in branding and advertising. There are many other colleges who are coming up with a curriculum that involves digital marketing.

Even many digital marketing agencies now have their own academy where they teach digital marketing to the prospective students. It is as simple, when there is demand, there has to a proper supply. The demand for digital marketing is on the rise and those who know are coming up with ideas to train the students.

6. Small towns getting digitally equipped

Metros are already a part of the digital economy. But now as the scope of digital marketing is increasing, the towns and cities are also getting highly connected with digital mediums.

Many startups are getting launched in small cities and they are reaching the global audience via social media.

If we take an example of online portal ScoopWhoop, it was started by Sattvik Mishra and 5 others in August 2013 in Delhi. But the way they were writing their content and posting it on social media made them starts overnight. Everyone in the country is a fan of content that this web portal is generating. They are completely accomplished on social media today with more than 1000 likes on each post.

7. Affordable

Comparing it with other marketing platforms, digital marketing is one of the most affordable media to promote the product. Gone are the days when one was spending thousands and lakhs n getting the ad printed in the newspaper. With digital media, it has become so easy. If you are a real estate company, you can promote your new project on social media by reaching thousands of people at one time.

Creating an ad on Facebook hardly costs around ₹40 per day, which is nothing. Average cost per click is ₹0.52 to ₹2.3. Spending lakhs of rupees on a single ad and spending just ₹40 per day can give good results.

Many industries and new start-ups, all are heavily investing in the digital marketing activities. They are looking for people who can devise and implement digital marketing strategies that suit their needs.

8. Higher engagement rate

Since people are heavily using social media for everything, the engagement rate ought to be higher. People need quality content for updating themselves and getting entertained. So it is the responsibility of the digital marketers to generate content that engages the audience.

The online food delivery service, keeps its audience engaged all the time by posting creative content on the Facebook page. Their page is all about food but they make it so creative that one cannot scroll it down without hitting the like button.

So the bottom line is, if you are creative, you will be a big hit on the digital platform.

9. Growth in the number of internet users

The above graph clearly says everything. People using the internet in 2015 were 259 million which go up to 331 million in 2017. It has been predicted that the number internet users are to get doubled by 2022. This is because, the rate in which the country is growing in terms of everything, people will be heavily dependent on the internet in the coming years.

10. Increased digital classifieds market revenue
It has also been predicted that the revenue generating from digital classifieds is going to be five times more than it was in 2015. In the financial year 2020, the highest revenue will be around ₹23 billion.
All the revenues will be doubled by 2020 in the field of digital marketing. Therefore, in order to put yourself in the driving seat, all the Indian business have to be well-worse with digital marketing in order to represent the country in the global marketplace. Not only businesses but the candidates who are looking for a career opportunity in this field can finds lakhs of jobs in almost all the cities.
The scope is wider when it comes to digital marketing. Digital Marketing will remain as the most powerful way of Marketing in the future. But as the dynamics of digital marketing is changing every day, a digital marketer has to be agile, alert, smart and adapt to latest changes. Not only that, digital marketer of today and tomorrow will have to anticipate changes and implement it way earlier than the change actually happens so take advantage of it.
So if you are thinking ought to or not no, it’s indeed right time for you to go digital!

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